About my work

“Every human life contains a potential, if that potential is not fulfilled, then that life was wasted.” ― C. G. Jung

In my work, I combine research-based principles of C.G. Jung’s psychology and my own decades of lived experience as an entrepreneur, an artist, and someone who has been in the trenches.

Though Jungian concepts often resonate with spirituality, my approach is very practical, simplified and straight to the point. No fluff, no endless theory, no mystics. It’s packed with actionable content that one can start implementing immediately and see transformative results.

Through Maxima Method, I pull my clients toward self-discovery and a state of self-actualisation. Help them align personal growth with professional success. Emplefire their brand as an authentic reflection of their true self, values and vision. At the same time, I help them to fulfill their purpose and maximise their profits.

I work with unconscious mapping, embodiment, expressive art, symbolic thinking and body-mind activations alongside hands-on brand and business strategies with a special focus on sales and marketing. It’s a holistic process where self-expression, individuation and strategic action come together to maximise personal power and increase capacities to hold the paradoxes of the inner and outer world without going to extremes.

I believe the maximum potential of our business lies within ourselves.

About me

“The difference between a good life and a bad life is how well you walk through the fire.” ― C.G. Jung

Walking the path of a solo entrepreneur for the past 28 years, I began my journey with an intense drive for success and achieving financial freedom. This relentless ambition was shaped by the life circumstances I faced at a young age.

I grew up in Tajikistan, surrounded by a beautiful tapestry of cultures. My childhood had the potential to be ideal, but everything changed with the outbreak of civil war. My family was forced to flee and seek shelter in Russia, leaving behind the life we knew. A year later, my father fell in love with another woman and left the family. My mother struggled to adjust to both the loss and the harsh realities of life that took place in the 90s. I found myself with no choice but to step up as the emotional and financial backbone of my family.

It was a rough, uncertain time, but all I could see were opportunities. While studying and working full time, I freelanced as an accountant in my spare time, usually working during the night. At 19 I had become the go-to business consultant for small businesses and earned enough to purchase my first apartment. I started paying off my university and providing for my mother and my younger brother on my own.

I felt unstoppable, fully in my power like the sky wasn’t even the limit!

About Maxima

“I am not what happened to me, I am what I choose to become.” — C.G. Jung

Very soon I realised that success wasn’t just about financial results. Beneath my drive was a deep longing for a more meaningful connection with the world and, above all, with myself.

I started seeking.

I moved to Switzerland, created a wonderful family, became an international artist, freelanced and ran different self-founded projects mostly in the field of sales and marketing (I even had my own restaurant). I achieved my biggest goals and I was living my dreams. At anything I did, I was successful, but never completely fulfilled.

I had already started offering brand and business consulting services for the past recent years, thinking of what’s next, as I still didn't feel I was making much impact. Not until I rediscovered Jungian concepts.

I began integrating Jungian principles into my own life and working with the unconscious mind with my clients, and the results blew me away!

It completely transformed the way I approached both business and personal growth.

As a result, Maxima Method was born – out of a need to anchor my experience into a sustainable practice and create a physical aspect to an abstract meaning. Maxima became a steward of my inner support system for navigating life’s complexities from a place of maximum capacity in all aspects of my life.

I practise Maxima Method in my everyday life. It enables me to stretch myself to a maximum version of who I am and overcome obstacles and limiting beliefs. It supported me in the darkest moments, such as when I lost my mother to cancer.

About my mission

“Life calls not for perfection, but for completeness.” — C.G. Jung

My mission is to empower people to start a brand, a personal brand, a business - whether big or small, a side hustle or a global enterprise, and to embrace entrepreneurship as a path to purpose and contentment in life.

I want to show how to build success that feels right.

How to create an extraordinary life and a brand as its reflection.

How to become a person who leads with intention, integrity and grace, creates from pleasure and generates profits in multi-billion dollar industries.

I invite you to question the status quo in all aspects of your life and replace it with a conscious choice.

I invite you to recognise your significance.

I invite you to master your mental game.

I invite you to monetise your purpose.

I invite you to lean into where you are being called next and step up as a leader, capable of maximum results!